“i help AI companies SPEAK HUMAN.”
Award winning Global Creative Director turned writer, speaker, and consultant
helping AI companies earn trust by connecting to human purpose.
Hi, I’m Karl. I’m your new story engineer.
I’ve spent 25 years at the top levels of business, living in Australia, Africa, Asia, Europe, and the US.
I changed the fortunes of global brands like Levi’s, MINI, ASICS, Chanel, smart, and Nerdwallet with storytelling.
And spent a decade as a screenwriter in Los Angeles.
Today I bring that experience into the world of AI—helping companies discover and articulate their human purpose and global vision. Why is that important?
People don’t buy products, they buy stories. And the brand with the most human story, always wins.
Because that creates trust—the single most valuable asset a brand can have.
I’ll help you find the soul of your AI or tech brand, engineer how we convey that to the world, and turn that into global trust.
AI doesn’t just need tech engineers, it needs story engineers too.
LET’S GET TO WORK
INTEROS CASE STUDY
TURNING AI SUPPLY CHAIN MAPPING INTO TRUSTED WINGMAN
Interos had one of the world’s most powerful AI platforms to map global supply chains.
Their incredible story could have been lost in technical jargon.
Instead it became a human story about trust—turning a “risk management tool” into a global supply chain wingman and fixer.
With a great sense of humour.
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I LIVE IN A CITY CALLED EARTH
IN A SUBURB CALLED BERLIN