LEVI’S

For years, Levi’s had run a high concept campaign that had seen sales plummet globally.
Our pitch-winning insight: you wear jeans, you live in Levi’s.
As the new Global ECD I rolled out our pitch-winning tagline Live in Levi’s worldwide, and put product back in the spotlight.
Three massive campaigns followed; Global launch, 501CT Musicians campaign, and Women’s Range Launch. Marketing ROI tripled. All launches sold out across regions. Which positioned Levi’s strongly for its 2107 IPO filing.

GLOBAL LAUNCH

Women’s range - FIRSTS CAMPAIGN

501CT LAUNCH MUSICIANS

CHINESE NEW YEAR