After winning ASICS Global at SaatchiLA with the tagline “I MOVE ME”, we relaunched ASICS worldwide with a new look and feel, a global running spot and a manifesto video. Working with the different ASICS regions, design shops, experiential groups and local agencies, we co-ordinated a global re-telling of the story of this amazing Japanese brand.

ASICS Case Study

ASICS Manifesto

ASICS "Wake Up" Running TVC