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Nissan


 

NISSAN

Nissan Americas is the largest single account in the Omnicom Network, speaking to every demographic there is. The reality TV show, films, digital and social pieces here are just a sample of the work from this Cannes, One Show, and Clios multiple award winning account.

 

AMAZON “BIG BOX”

As part of the Nissan Versa Note launch, we created a landmark collaboration with Amazon to be the very first car sold on their site. It made the news cycle on day of launch.

Then we delivered the Versas in the biggest boxes Amazon had ever made. We left one out for a whole day waiting for some curious person. Reddit user Listrophy was the first to post about it.

It went viral and made the front pages of newspapers in over 50 countries across Asia, Europe, Australia and even Africa, as well as kicking off its own meme.

 
 
 

Here's an infographic of the journey of Nissan's biggest ever viral hit.

 

ROGUE “THE BRIEFCASE”

Joining forces with Simon Crane, one of the top action directors in Hollywood, we created a chase film to launch the new Nissan Rogue. Anonymously posted online, the film garnered millions of views and drove you to a website with a reveal video and the Facebook competition.