Berlin, Germany
March 2018 - March 2019
Realized a life-long dream and took a year out to write a book in Berlin, a city where several of my favorite authors, artists and musicians have made some of their most important work. Fingers crossed I’ve met the bar.

Director of Brand Innovation
Saatchi & Saatchi LA
March 2017 - March 2018
ASICS Global – creating and implementing the new global tagline "I MOVE ME"
New Business Creative Lead

Freelance ECD/Writer
March 2015 - March 2017
Blackbelt - NerdWallet Launch
Argonaut SF - Beats, Fitbit, MetLife
Saatchi LA - ASICS, Toyota
Razorfish NYC - Mercedes Benz
Troika LA - Pechunga Casino and Resort
KKLD Germany - MINI

SVP, Global CD Levi's and Dockers
FCB West San Francisco
July 2014 - Feb 2015
Levi's Global – responsible for turning the “Live In Levi’s” platform into a global brand campaign
Levi’s AMA – Created two product launches for Africa, Middle East and Asia markets

CD Nissan Americas
TBWA/Chiat/Day Los Angeles

September 2011 – June 2014
CD for Nissan Americas - USA, Canada, Mexico and Brazil  
Executive Producer of GT Academy, a reality TV show brand partnership between Nissan
and Sony Playstation

Global CD
Plantage Berlin / BSUR Amsterdam

September 2006 – January 2011
Pitched and won MINI Germany / MINI Global
CD on MINI Global, Boost Mobile

Freelance CD
Troika Design Group Los Angeles
January 2010 – July 2010
Writer for various clients and pitches including launch of The Hub network, 
rebranding and upfronts for CW network, show idents and opening credits
for shows on the History and Discovery channels

Freelance CD
Strawberry Frog Amsterdam

January 2005 – August 2005
Pitched, won and executed Heineken Worldwide campaign

Freelance CD
Beacon KK Tokyo (Leo Burnett/Dentsu joint venture agency)

February 2003 – November 2004
Clients included McDonald's, IAMS, Vidal Sassoon

Leo Burnett Singapore

January 2001 – January 2003
CD McDonald's South East Asia
DCD for agency

Group Head
TBWA/Hunt Lascaris South Africa

1998 – 2000
Levi’s, BMW, Nando’s, Land Rover

Senior Writer
BBH Singapore

1996 – 1998
Levi’s Japan, Raffles Hotel 

TBWA Hong Kong

1996 (6 months)

TBWA/ Fong Haque and Soh Singapore

1995 -1996

BAM/SSB Sydney