INTEROS CASE STUDY

“YOUR SUPPLY CHAIn WINGMAN”

The Challenge
Interos had developed one of the world’s most powerful AI platforms for managing supply chain risk. But investors, governments, and global enterprises needed to understand not just what the AI did, but why it mattered.

The Approach
Instead of talking in code, we spoke about people: the employees in your factories who can’t get parts, the CEO who didn’t know a contract got re-awarded to a supplier using child labour, the founder who wants to be ethical, sustainable… but also profitable.

Interos is their supply chain’s life coach, wingman, and fixer all rolled into one. Who you’d also love to have a beer with.

The Impact

• Transformed Interos from being seen as a “risk management platform” into a good guy champion of global stability.

• Made their AI relatable to decision-makers beyond the tech team — from C-suites to policymakers.

• Positioned Interos as not just an AI company, but a company radically re-shaping the safety and resilience of global trade.

The Result
Interos launched communications in 2023 in front of the most powerful eyeballs of NYC, LA and DC.
In 2025 Interos is worth over a billion. It’s a unicorn.

The Lesson
AI earns trust when it speaks human. No matter how brilliant the tech, it only becomes powerful when people believe in it. Companies who translate their breakthroughs into human stories build that kind of credibility, trust, and connection.