NISSAN PLAYSTATION GT ACADEMY

As ECD of Nissan Americas, the largest single account in the Omnicom Network, I was responsible for US, Canada, Mexico, and Brazil plus global projects. Of the hundreds of pieces of work I led the creation of, this was no doubt my favorite.

A collaboration between Nissan and Playstation, GT Academy was a competition reality TV show that took the top Gran Turismo lap times from around America and sent them to Silverstone Raceway in the UK to train them to be real world drivers. The winner joined the Nissan international team for a year.

It went for 6 seasons, spawned 5 country spinoffs, and was turned into a Hollywood film starring David Harbour and Orlando Bloom.